SEO versus SMO

Clicking the title of this post will lead you to a good article about Social Media Optimisation (SMO). Search Engine Optimisation (SEO) and SMO are not the same but they do have a lot in common. To me, SEO is more a concept within the web 1.0 space where search engines are driving the web. With the rise of social media, SMO is a more suitable concept for the web 2.0 space which has everything to do with interactivity and user generated content. For example: SEO is about the concept of Search (with Search Engines). SMO is about the concept of tagging (with User Generated Content and the Nework Effect as the most important factors). SMO includes the network effect and is therefore a more suitable concept.